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STACKED!
The latest edition to the JDS design family is a brand new selection of shelves produced by the Danish firm MUUTO.
Their aim is to be specific and generic at the same time.
JDS BOWLS AS PART OF MUUTO´S EXHIBITION AT DANISH DESIGN CENTER
Muuto is the first design-based company in Denmark to receive venture capital from Vækstfonden. In less than a year and a half, Muuto’s strong business strategy has enabled this entrepreneurial firm to develop a business idea into an award-winning enterprise with exports to 15 countries.
For Peter Bonnén and Kristian Byrge, founding a company was not only a long-held dream, it was also an opportunity to be ‘at the other side of the table’, as they had both worked with business consultancy, strategy and branding in their previous jobs for major Danish companies, including TDC and Carlsberg.
After months of talks and the development of a business draft, they agreed it was time to take the plunge, and in 2006 they both quit their jobs to launch ‘Muuto’.
